There are multiple ways to grow your online business in New Zealand and many of these methods can be done for free.
Growing an online business takes time and effort, however, there are many things we can do to increase the speed of growth with your online business or businesses.
Regardless of what methods you use to grow your online business in New Zealand or other parts of the world, exposure of a business in any way, is better than no exposure.
The more we can do the better!
How To Grow Your Online Business
Firstly, you need a game plan. Without a game plan, you will most likely flail around like a stranded fish accomplishing very little, and never really maximizing the output of your time and the growth of your business.
Example of a Weekly business growth strategy:
Monday: Find target keywords, write a blog, and share this blog on 3 social media channels.
Tuesday: Make a video using Monday’s blog. You can almost read your blog for the script. Edit and post on YouTube. Link back to your website.
Wednesday: Find a target keyword and write a blog, Share this blog on 3 social media platforms.
Thursday: Get backlinks by sending emails asking other companies to add your website link to their websites. You can usually find business email addresses at the bottom of the website. Even contact their site support to enquire. The worst they can say is no.
Social media post commenting for engagement. By commenting on other posts people see your image or brand profile pic, this does result in more page visits and brand awareness, post about 10 – 30 comments.
Friday: Find keywords for the following week’s blogs. Look at your website and make it better, easier to use or navigate, shift the layout and share your website on a social media platform. Whatever makes your website netter, do it!
Check stats in GSC and take a note. Compare this in the next few weeks and you will almost certainly see an increase in website traffic/website clicks.
With just this example alone you will have written 2 blog posts and shared these onto 3 social media platforms, this would be 8 posts all up for the week. You have also made a video and published this on YouTube. You have enquired about getting backlinks and posted multiple comments on forums and/or social media pages.
In just one month, you will have a total of 32 posts on websites, and 4 videos, hopefully, gain some backlinks, and increase your website’s SEO score, usability, and functionality. You will also have brand awareness by commenting on forums and social media posts.
All in all, you are on a way way ticket to grow your business fast.
Ways To Grow Your Online Business Fast
The strategy that I use to grow my online business fast consists of both content creation and social media posting.
You will not be able to focus on all areas of marketing and advertising so I would recommend sticking with just two or three methods to start with.
Ways to grow your online business fast:
- You Need A Website: Every online business needs a website. The website URL should include the business niche keyword and should always be as short as possible. The website also needs related niche keywords as the main categories. This is usually the main menu on the home screen.
- You Need To Be Blogging: Blogging is my number 1 free way of generating traffic. Blogs can be written for free, and you can write as many as you like. If your blog ranks on Google search, page one, you will get traffic to your website or landing pages. To rank your blogs on page 1 of Google, you will need to learn and understand search engine optimization ( SEO )
- Social Media Posting Is A Must: This is another great way to grow your online business. Pinterest, Facebook, Instagram, YouTube, TikTok, and hundreds more are available to use. By using just 1 of your blog posts, you can share this on all of your social media platforms. This means if you have 5 social media platforms, you can take a blog from your website and re-post this onto all social media platforms, meaning one blog post becomes 6. 6 places your blog can be seen is better than one.
- Learn Email Marketing: Build relationships with your audience by offering a free ebook, coupon, etc, in exchange for their email address. Growing an email list of people you know are already interested in what you are offering is crucial. There is an old saying “The money’s in the list” If you have an email list of say 10,000 people who are interested in what you have to offer, 1 email sent with a new product that can help can bring in some huge volumes of cash.
- Comment on Forums and Social media: Social media posts and forums are a great way to help grow your online business. They are normally free to comment on, and by helping solve people’s questions you are offering support, advertising your brand or business, and also potential for new backlinks.
- Backlinks: Create backlinks where you can. You can do this by emailing other businesses in the same niche and asking them to add your website URL to their website somewhere. Building backlinks increases your domain authority score.
- YouTube: Video is not for everyone, but if you don’t mind being on a camera, this is the number one way to connect with people about your business.
By implementing these methods in your online business we can assure an increase in both SEO rankings and website traffic.
How Fast Can You Grow Your Online Business?
How fast you grow your online business is up to you and or your marketing team. It comes down to how much quality material you can release onto the internet.
If you were to write 5 blogs per week and share this blog on 10 social media platforms you would have 55 posts online, all working for you 24/7 in just one week.
That’s 220 posts in just one month, or 2640 posts per year.
WOW!
When working online, the more, the better.
The more we can advertise, leave our link, a trail to follow for our users, we increase awareness for our business.
Other Ways To Grow Your Online Business
Besides free methods of advertising like blogging and social media posting, we can also hire the help of Google or Microsoft ads.
Paid ads can be a great way to increase traffic to any business although you will want to be strict on your advertising budget as money can be spent very quickly and with very little return.
Start with a small daily budget, and if you get a positive ROI, then all you need to do is upscale.
Other ways to grow your online business:
- Ebooks
- Influencer marketing
- Outsourcing
- Native paid ads
- Newspaper/Radio
- Word of mouth
Summary
Growing an online business quickly requires a combination of strategic planning, effective execution, and continuous adaptation. Here are some steps you can take to accelerate the growth of your online business:
- Identify your target audience: Understand who your ideal customers are, what they need, and where they spend their time online. This will help you tailor your marketing efforts more effectively.
- Create a strong value proposition: Clearly communicate the unique value your business offers to customers. This could be in the form of high-quality products, exceptional customer service, or unique features that set you apart from competitors.
- Optimize your website for conversions: Make sure your website is user-friendly, visually appealing, and optimized for mobile devices. Use persuasive copywriting and clear calls to action to guide visitors toward making a purchase or taking another desired action.
- Invest in digital marketing: Utilize various digital marketing channels such as social media, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and content marketing to reach your target audience and drive traffic to your website.
- Build a strong brand presence: Consistency is key when it comes to branding. Ensure that your brand messaging, visuals, and tone of voice are consistent across all platforms to build trust and credibility with your audience.
- Leverage social proof: Encourage satisfied customers to leave reviews and testimonials, and showcase them prominently on your website and social media channels. Positive reviews and endorsements can significantly influence purchasing decisions.
- Offer incentives and promotions: Entice customers to purchase by offering discounts, freebies, or limited-time promotions. This can help generate immediate sales and attract new customers to your business.
- Focus on customer retention: It’s often more cost-effective to retain existing customers than to acquire new ones. Implement strategies such as loyalty programs, personalized recommendations, and excellent customer support to keep customers coming back.
- Expand your product offerings: Continuously assess market demand and expand your product line or service offerings accordingly. This can help you attract a broader audience and increase customer lifetime value.
- Monitor and analyze data: Track key metrics such as website traffic, conversion rates, customer acquisition cost, and customer lifetime value to measure the effectiveness of your strategies. Use this data to identify areas for improvement and optimize your efforts accordingly.
Remember that growing a successful online business takes time, effort, and patience.
Stay focused on providing value to your customers, adapting to changes in the market, and continuously refining your strategies to achieve sustainable growth.
