7 Best Online Advertising Methods of 2024

In today’s article, I am going to share with you my 7 best online advertising methods that help me earn revenue through my online affiliate marketing business.

In my experience it is normally a collective advertising effort that brings in the best results. If you are looking at running any kind of advertising campaign, any amount of the advertising methods used will increase your chances of generating more traffic, and in turn, more conversions and sales.

The 7 Best Online Advertising Methods for 2024

These online advertising methods are what I use to get clicks, followers, leads, sales, and conversions in my online affiliate marketing business.

7 Advertising Methods:

Content Marketing
Social Media Advertising
Email Marketing
eBook’s
Video Marketing
PPC
Influencer Marketing

These are my winning selection of online advertising methods that i use in my affiliate marketing business on a daily basis.

1: Content Marketing

There is nothing better than FREE TRAFFIC!

Content marketing is my #1 preferred method of advertising. It is passive, helps website growth, and can be done for free.

Learning how to write blogs that rank in search engines is no easy task but I can assure you, once you learn the steps needed to write blogs that rank, you will never look back.

As of the recent Google core updates on March the 5th, 2024, AI-generated content is no longer ranking in search engines and is loading more emphasis on helpful, human-generated content that is more meaningful and genuine.

Why I like content marketing:

Content marketing is free.
It helps grow your website.
After a blog is written, it will continue to work for you.
It helps user experience ( UX )
It helps website authority
Brings in more traffic to your website, landing page, or offer.

2: Social Media Advertising

Leveraging social media platforms for advertising is a great way to expand, grow, or advertise your online business, product, or service.

There are now thousands of online social media platform that can all be leveraged to our benefit.

Social media advertising can be free or paid, although I do have a liking for free traffic so I utilize public groups, pages, and comments.

Why I like social media advertising

There are thousands of social media platforms to utilize.
They are free to use.
They have extensive targeted traffic sources.
There is already loads of groups in almost all niches to tap into and leverage.

3: Email Marketing

If you have a website or landing pages of any kind, you should be collecting email addresses with an email lead magnet.

There are countless ways to get someones email from them but the most common is to give away a free ebook in exchange for their email.

To be able to email potential customers to introduce new offers is a game changer.

People feel most comfortable in their homes, and this is when they are more likely to pull out a credit card and make a purchase for something they need or want.

Why I Like Email Marketing:

Free to email people
You can collect email leads for free
You will increase sales
It can be more personalized to the individuale
You can email someone as many times as you like (No Spamming)

4: eBooks

Ebooks are a great way to share information, and as mentioned above, you can give these away for free in exchange for an email address.

These ebooks can be filled with affiliate links and are another way to get your affiliate links in front of your potential clients.

eBooks can be personalized to help build relationships with customers as well.

Why I Use Making eBooks:

Ebooks are free and easy to create
Ebooks can go viral
Ebooks can be filled with affiliate links
You can swap them for email addresses.
They reach people when they are at home and feel most comfortable.

5: Video Marketing

I have only started making videos in the last year or so for my affiliate business, and I can tell you first hand, it is a great way to connect with people who have similar interests.

YouTube is the go-to place to watch videos on all subjects.

People get a greater sense of trust when watching someone real, alive, and expressional, which usually leads to better rates of conversions.

Reasons I Like Video Marketing:

Videos can be made for free.
Videos interact more with customers.
Videos once made work for you over and over again.
Videos can be informative, interactive, and or entertaining.

If you are good at making videos and don’t mind being on camera, I would strongly recommend video marketing as an advertising strategy.

6: PPC Advertising ( Pay Per Click )

PPC advertising can be a gamble, however, if you practice, and learn the correct ways to fine-tune your ads, you can make a killing in profit.

Here is a breakdown of how PPC works:

Ad Placement: Advertisers create ads and bid on specific keywords or phrases relevant to their target audience. These ads are then displayed on search engines or other online platforms.
Keyword Selection: Advertisers choose a list of keywords that are relevant to their products or services. When users search for those keywords on a search engine, the ads may appear at the top or bottom of the search results.
Bid Amount: Advertisers set a maximum bid amount, indicating the maximum amount they are willing to pay for a click on their ad. This bid, along with other factors like ad relevance and quality, determines the ad’s position on the search results page.
Ad Rank: Ad Rank is a metric used by search engines to determine the order in which ads appear. It is calculated based on the bid amount, ad quality, and ad extensions.
Cost-Per-Click (CPC): Advertisers are charged only when someone clicks on their ad. The actual cost per click is influenced by factors such as bid amount, ad relevance, and competition.
Ad Copy and Landing Page: The effectiveness of a PPC campaign also depends on the quality of the ad copy and the relevance of the landing page. Compelling ad copy and a user-friendly landing page contribute to higher conversion rates.
Campaign Monitoring and Optimization: Advertisers continuously monitor the performance of their PPC campaigns. They analyze metrics such as click-through rate (CTR), conversion rate, and return on investment (ROI). Based on the data, advertisers make adjustments to improve the campaign’s effectiveness.

PPC can be a risky game and I would always recommend starting with a small daily budget, and seeing how well the ad performs before raising your daily budget.

My suggestion when working out a budget is to start small, even just $10 – $20 per day. Run this ad for a week and then tweak it accordingly to the results and fine-tune your ads.

7: Influencer Marketing

This is one that I am still fairly new to, however, I do know that it works. People with followers have fans, which means eyes.

Influencer marketing is a form of advertising that focuses on leveraging the influence of individuals who have a significant following and credibility within their chosen niche or industry

These influencers use their social media platforms and other online outlets to engage with their followers and promote products or services.

Asking an influencer to advertise something for you in exchange for something can be a huge winner. Some will ask for money, others you can email and offer some merchandise in exchange for a shout-out.

Learning These Advertising Methods

There are now thousands of places online where someone can go to learn any one of these online advertising methods mentioned in the above examples.

I did my training at the Wealthy Affiliate University which is an online affiliate marketing training platform that teaches people how to make money online through affiliate marketing.

The course is structured, and comprehensive, and teaches multiple online advertising methods.

They also offer a free starter membership for you to take a test drive of the platform.